About Content Fire
Jake Willhoite, Founder & CEO
Jake has managed SEO for dozens of 5-, 6-, and 7-figure websites since 2015.
He learned the ropes at WiredInvestors.com, an investor-funded portfolio of online businesses, where he vetted new acquisitions and built an in-house content team that published over 300,000 words of optimized content per month across the portfolio.
Since 2017, he has built, bought, and sold his own portfolio of websites, including a Shopify store in the pets niche that he bought, grew, and sold on Flippa. You can read the full case study here.
Today, Jake and the Content Fire team work only with Shopify brands. We focus on the pages that drive revenue (collections and products) and the links that help them rank, so our clients can grow organic search revenue and rely less on paid ads.
How We Work
Revenue, Not Just Traffic
We measure success by the organic search revenue we bring in for your store, tracked in Shopify, not by vanity traffic numbers.
Shopify Only
We build every strategy around how Shopify handles collections, tags, variants, and pagination, so you never get generic SEO advice.
No Cookie Cutter Packages
We build a custom plan for each store based on where the biggest wins are, instead of selling fixed deliverables every month.
Founder-Led Strategy
Jake sets the strategy for every client and stays involved, so you always know what we are working on and why.
What Clients Say
Working with Jake has truly been a pleasure. He has impressive knowledge of SEO and it shows in the results: our newly optimized pages began to rank high on Google within just a few days! Jake is very organized, systematic, and clear in his approach to SEO and he did a great job explaining where we were in the process and what the next steps were. He works fast and our project was completed on time and to perfection. I look forward to working with Jake on our next SEO project.
